I use emotion-led storytelling to drive high-value decisions for property, travel and lifestyle brands.

Ready to lead your clients on a journey?

Writing portfolio

I’m going to tell you the biggest mistake I see businesses make with their branding, campaigns and content.

They treat copy as an afterthought.

They choose pretty over persuasive.
Complete over compelling.
Good enough over great.
And the results?

Gorgeous ads that don’t generate leads.
Landing pages with no sign ups.
Emails with no click-throughs.
Copy that is obviously AI, which can cheapen your brand.

But when you put emotionally-driven storytelling at the forefront of your branding and marketing, working in sync with your visuals, that’s when the magic happens.

You hook people in by the senses. Tap into their aspirations and desires. Make the conversion process as smooth as a Roman carbonara*.

So whether you’re selling a new home, attracting travellers to a destination or nurturing your client base, let’s bring your audience’s aspirations to life.

*This is what happens when you write while you’re hungry.

Headshot of Jade in front of carousel

Some signs we’ll pair as well together as pasta and wine

  • You’re driven by curiosity, a desire to help your clients, or a deep need to do a thing well.

  • You want to show up consistently for your clients and community.

  • You want to someone else to handle your business’ content, so you can focus on what you do best.

  • You want to sell your services or product with copy that’s persuasive, super readable and sounds human.

  • You want peace of mind by collaborating with someone who’s easy to work with and meets deadlines.

  • You prefer one go-to person for all your content needs (with a graphic design background, I can also support you with design tasks such as social media tiles and EDM creation).

Curious about how I can help your business?
Book in a free, no-obligation 15-20min call to chat about where you’re at and how I think I can assist.

Book Now

The people and industries I work with

staircase in designer apartment

  • Marketing and editorial copy for boutique estates, off-the-plan developments and property professionals.

  • Immersive storytelling and informative articles for travel and lifestyle verticals.

  • From wellness and counselling providers to B2B organisations, these are the businesses with purpose.

Take a tour of previous projects ranging from travel and lifestyle articles to sales landing pages for new apartments.

View writing portfolio

  • Content strategy and audits

  • Brand messaging and tone of voice

  • Blog posts and editorial articles

  • SEO-optimised web copy

  • Sales landing pages

  • Social media

  • Community newsletters

What exactly does copywriting include?

These are some common copywriting projects – if your requirement isn’t listed, just ask!

  • Brochures/flyers

  • Online ads (Google, social etc.)

  • EDMs

  • Editing and proofreading

My most popular content packages

  • Content Consult Hour

    Looking for quick, on-the-spot help? Book in a 60-minute call on a topic and outcome of your choice. Common outcomes I deliver in the hour include:

    > Deciding which content channels to focus on
    > Addressing a pain point with your website
    > A LinkedIn profile audit
    > Review of an existing blog, newsletter, or social presence that isn’t performing well
    > A strategy for a content funnel with lead magnet
    > A brainstorm of content ideas for when you’re feeling stuck 

    You’ll walk away with follow-up notes, next steps and a transcript. 

    $147

    Learn more & book

  • Always-On Content Bundles

    Show up consistently with monthly content bundles (my go-to package for many of my clients, with an initial three-month commitment).

    This will be customised to suit your specific needs and can include anything from regular blog posts and case studies, to monthly EDMs or weekly social posts.

    Designed to make your life as easy as possible, after the initial briefing this usually requires just a monthly check-in via an email or online call so I can get the information I need (or even less depending on circumstances!).

    Sample monthly packages: 

    > 500-700 word blog post + E-newsletter + 4 social posts (caption + image) = $1,150

    > Case study + accompanying social post (caption + image) = $750

    Email to enquire

  • Website Content Health Check

    If you have an existing website where you’re not satisfied with the copy, or know it could be performing better, it’s most likely time for a content audit.

    This will look at content quality and relevance, UX structure, content gaps or missed opportunities, on-page SEO optimisation, and performance analysis (analytics will need to be provided). What’s included:

    > Discovery call
    > Research
    > Report with actionable insights
    > A results walkthrough

    From $1,250

    Email to enquire

  • Find My Voice

    Don’t want to sound like everyone else (or worse, AI slop?). Be confident in not just what you say, but how you say it, with tone of voice guidelines. What’s included:

    > Discovery call
    > Any research required
    > Brand personality
    > Tone guidelines, what you do + don’t sound like
    > 2-3 sample messages
    > Grammar and style preferences
    > Two rounds of revisions

    $700

    Email to enquire

  • Brand Messaging Builder

    Develop unique, benefits-focused key messaging and your brand voice. Ready to use across your website, ads, socials and EDMs. What’s included:

    > Discovery call
    > Customer + competitor research
    > ‘Find My Voice’ tone of voice development
    > Overall tagline
    > 6-10 key messages
    > 2-3 call to actions
    > Two rounds of revisions

    $2,250

    Email to enquire

  • The Launch

    Do you need to promote a new product or service? My range of bespoke Launch packages are for you, offering strategic, persuasive copy targeted to your ideal clients.

    Sample package:
    > Key messaging
    > Landing page up to 400 words
    > EDM
    > 3 paid ad variations or social posts
    > Two rounds of revisions

    From $1,950

    Email to enquire

  • Property Brand Builder

    Ready to launch a new off-the-plan development, boutique townhomes or land estate? I typically work with design studios and marketing agencies to create brands that cut through the noise and resonate with target buyers. What’s included:

    > Brand name ideation + rationale (inclusive of all briefing, liaising and relevant research)
    > Brand tagline 
    > ROI/Coming soon tagline + subhead 
    > On market/Now selling tagline + subhead 
    > 200-word brand narrative

    Email to enquire

Who I’ve worked with and written for

  • Transcend Media logo
  • Escape travel logo
  • Accord Conveyancing logo
  • The Guardian logo
  • New Zealand Herald logo
  • Petite Paper Co logo
  • BBC Travel logo
  • Reflection Psychology logo
  • Australian Traveller logo
  • National Geographic

  • "As a writer, Jade was able to take on any task given to her, from writing extensive brochures and websites, to short-form ad copy, eDM communications and social content. She was also excellent at researching and writing articles, creating several broadsheet publications and countless community newsletters during her tenure."

    Lars Weisenberger, Creative Director at Tomorrow Agency

  • "Jade has been instrumental in keeping our EDMs and case study posts consistent and on track. She makes the entire process seamless, taking the lead on planning meetings and guiding us through exactly what’s needed, all with a calm and reassuring presence. The quality of her work is consistently fantastic!”

    Jesse Spezza – Managing Director at Transcend Media

  • "Working with Jade is an absolute pleasure. She assists us with our monthly newsletters and she's incredibly easy to communicate with, always friendly, and offers really helpful guidance and advice throughout the process to ensure the content is exactly what suits the business and our target audience. Her insights make the whole experience smooth and enjoyable and I couldn't recommend her more highly!"

    Nicole Faid & Stephanie Holder – Accord Conveyancing

  • "Jade is an absolute life saver and word whiz. I came to her not feeling confident about the way I was writing for my website. She understood my needs and the tone of voice I was trying to achieve and she knew exactly what to say to elevate everything I had. Her words have literally made my website/business sound more professional. I can't thank her enough for all her hard work. She also did it in record time! I would definitely recommend her to anyone who needs the copywriting help."

    Demie – Petite Paper Co

  • "Jade is creative, professional and she always delivers by the designated deadline. Jade understood my needs very quickly - she is a wordsmith who is very committed and enthusiastic about providing the best possible service tailor made for each client."

    Rachel Cassidy – Author

The process of working together

This is the typical process I follow when working with a new client:

Step 1 – Scope the project by call or email.
In the initial call or emails we’ll discuss your project needs, including timelines and budgets, so I can put together a relevant proposal.

Step 2 – I send you a proposal.
This will outline the scope of the work discussed, and include a fixed-price quote so there are no surprises along the way (assuming the brief doesn’t significantly change). If you decide to proceed, a 50% deposit is required to activate the job.

Step 3 – It’s time for the creative briefing.
I’ll send you a briefing questionnaire; you don’t have to fill it out yourself, but it will give you a heads up as to what I’ll ask you. We’ll usually hop on a call at this part so I can learn everything I need to know about your business, product or campaign to ensure I have everything I need to give you the best result.

Step 4 – You receive a first draft of copy.
Expect it to be about 80% there (if more, woo hoo!). Here you can provide feedback and we collaborate on refining it.

Step 5 – Revisions
Two rounds of revisions are included, if necessary.

Step 6 – I hand over approved copy.
And we’ve made it! Usually this is when I’ll invoice the outstanding payment, unless we have agreed on another arrangement.

Ready to work together?

Ready to work together?

Headshot of Jade resting her chin on her hand

If you’ve made it this far, we’ll probably be a good fit! Reach out with any questions or to get started on a project.

Let's do this!