Your go-to freelance copywriter for super-readable copy that informs and inspires people to act (and sounds human)

I’m going to tell you the biggest mistake I see people make with their branding, campaigns and content.

They treat copy as an afterthought.

They choose pretty over persuasive (why not have both?). Complete over compelling. Good enough over great. And the results?

Gorgeous ads that don’t generate leads.
Landing pages with no sign ups.
Emails with no click-throughs.
Copy that is obviously AI (which can cheapen your brand).

But when you put words at the forefront of your branding and marketing, working in sync with your visuals, that’s when the magic happens.

You hook people in with your storytelling. Tap into their aspirations and desires. Make the conversion process as smooth as butter.

Whether you’re selling a new home, attracting people to a destination or nurturing your client base, I can work with you to craft the copy you need to see success.

Why my clients love working with me

  • I help brands and businesses show up consistently.

  • I make content easy for you, so you can focus on the parts of your role that you do best.

  • I write clean copy, from snappy ads to long-form articles, that’s super readable and sounds human.

  • With a graphic design background, I can also support you with email template design, social media tiles and business cards, so you have one go-to person for all your content needs.

  • And finally – and never to be underestimated! – I’m simply easy to work with and I meet deadlines.

Curious about how I can help your business?
Book in a free, no-obligation 30min consultation to chat about where you’re at and how I think I can assist.

The people and industries I work with

staircase in designer apartment

  • Marketing and editorial copy for boutique estates, off-the-plan developments and property professionals.

  • Immersive storytelling and informative articles for travel and lifestyle verticals.

  • From wellness and counselling providers to B2B organisations, these are the businesses with purpose.

Take a look at some previous projects ranging from travel and lifestyle articles to sales landing pages for new apartments.

  • Blog posts and editorial articles

  • SEO-optimised web copy

  • Sales landing pages

  • Social media

  • Community newsletters

  • Content strategy or roadmaps

What exactly does copywriting include?

These are some common copywriting projects – if your requirement isn’t listed, just ask!

  • Brochures/flyers

  • Online ads (Google, social etc.)

  • EDMs

  • Editing and proofreading

My most popular content packages

  • The Always On

    My go-to package for most of my clients, this ensures your brand or business shows up consistently.

    It will be customised to suit your specific needs and can include anything from regular blog posts and case studies to monthly EDMs or weekly social posts.

    Designed to make your life as easy as possible, this usually requires just a monthly check-in via an email or online call so I can get the information I need (or even less depending on circumstances!).

  • The Content Audit & Roadmap

    Maybe you’re not sure what copywriting or content marketing you need, or if what you’re currently doing can be improved.

    The audit includes a review of all your current content marketing (such as your website, ads, emails, flyers etc.) along with a roadmap of recommendations on what you can implement and how.

    It is then up to you if you want to execute yourself, or engage me for further services.

  • The Launch

    If you need copywriting for a new campaign, whether that’s to promote a new product, service or property development, this is the package for you.

    It will be customised to your individual needs, and usually includes deliverables such as landing pages, online ads and email sequences.

Who I’ve worked with and written for

  • "Jade has been instrumental in keeping our EDMs and case study posts consistent and on track. She makes the entire process seamless, taking the lead on planning meetings and guiding us through exactly what’s needed, all with a calm and reassuring presence. The quality of her work is consistently fantastic!”

    Jesse Spezza – Managing Director at Transcend Media

  • "Working with Jade is an absolute pleasure. She assists us with our monthly newsletters and she's incredibly easy to communicate with, always friendly, and offers really helpful guidance and advice throughout the process to ensure the content is exactly what suits the business and our target audience. Her insights make the whole experience smooth and enjoyable and I couldn't recommend her more highly!"

    Nicole Faid & Stephanie Holder – Accord Conveyancing

  • "Jade is an absolute life saver and word whiz. I came to her not feeling confident about the way I was writing for my website. She understood my needs and the tone of voice I was trying to achieve and she knew exactly what to say to elevate everything I had. Her words have literally made my website/business sound more professional. I can't thank her enough for all her hard work. She also did it in record time! I would definitely recommend her to anyone who needs the copywriting help."

    Demie – Petite Paper Co

  • "Jade is creative, professional and she always delivers by the designated deadline. Jade understood my needs very quickly - she is a wordsmith who is very committed and enthusiastic about providing the best possible service tailor made for each client."

    Rachel Cassidy – Author

The process of working together

This is the typical process I follow when working with a new client:

Step 1 – Scope the project by call or email.
In the initial call or emails we’ll discuss your project needs, including timelines and budgets, so I can put together a relevant proposal.

Step 2 – I send you a proposal.
This will outline the scope of the work discussed, and include a fixed-price quote so there are no surprises along the way (assuming the brief doesn’t significantly change). If you decide to proceed, a 50% deposit is required to activate the job.

Step 3 – It’s time for the creative briefing.
I’ll send you a briefing questionnaire; you don’t have to fill it out yourself, but it will give you a heads up as to what I’ll ask you. We’ll usually hop on a call at this part so I can learn everything I need to know about your business, product or campaign to ensure I have everything I need to give you the best result.

Step 4 – You receive a first draft of copy.
Expect it to be about 80% there (if more, woo hoo!). Here you can provide feedback and we collaborate on refining it.

Step 5 – Revisions
Two rounds of revisions are included, if necessary.

Step 6 – I hand over approved copy.
And we’ve made it! Usually this is when I’ll invoice the outstanding payment, unless we have agreed on another arrangement.

Ready to work together?

Ready to work together?

If you’ve made it this far, we’ll probably be a good fit. Please reach out with any questions or to get started on a project.